3 Ways RFID In Retail Is Improving The Customer Experience

3 Ways RFID In Retail Is Improving The Customer Experience

Without a doubt, RFID retail has offered significant benefits to retail businesses – from tightening security, easing inventory management, and even improving overall customer experience and satisfaction.

For instance, customers are immediately informed and given a clear idea regarding the availability of an item through RFID’s asset tracking system. This is possible as RFID provides real-time inventory information about the item’s stock level, the arrival of products in the store, the currently available in near-by stores or the distribution warehouse for pick-up.

However, this isn’t the only benefit to RFID technology for retail businesses – in fact, there are many ways in which RFID elevates the customer experience in the retail sector.

Swift quick checkout processes

Of all the processes in retail, the check-out procedure is the one that needs to be accurate and quick, as a complex and ineffective check-out process will lead to customers walking out of the store and seeking other options to purchase that particular item.

Through the use of RFID tags, it is possible to make the process a lot easier and faster. Specifically, the queue time can be reduced by 90% or even have completely automatic checkouts as there isn’t a need for RFID readers to scan every item individually – they’re capable of detecting all the products in the bag.

Moreover, the implementation of RFID reduces the number of personnel needed to assist customers in their checkout process. Take, for example, a customer who only comes down to the shop to pick up the product they’ve already purchased online through their smartphone. In other words, it is possible not to have any need or any form of interaction with a sales clerk or cashier.

Smart labelling

To maintain inventory better and help to lower costs, smart labelling should be used. Not tracking items in a warehouse can easily lead to theft and huge losses.

Moreover, without a proper asset tracking system like RFID implemented into one’s business – items can also be easily misplaced; especially if it’s a large facility with a great number of stocks. Likewise, the chances of overstocking or double-ordering on inventory is more likely to happen without a clear number of the remaining stocks available.

Hence, here’s where RFID comes into the picture as it’s able to offer numerous benefits:

  • Quicken the process of pairing or matching customers with the products they are searching for.
  • Provide real-time stock information to customers and in-store staff through web and mobile applications.
  • Streamline shipping and receiving activities.
  • Immediately pick out products placed on cartons, pallets or racks.
  • Accurately monitor stored-inventory count and provide updates for any need of goods purchasing.

Smooth shopping experience

By implementing RFID technology in retail, it allows a business to enjoy numerous benefits from reducing checkout lines, enhanced inventory visibility, opening up the possibility of buying across various shopping environments (consisting of telephone ordering, web-based shopping, and in-store shopping), and more.

For instance, to understand a customer’s shopping preferences, likes and wants is through learning their profile and buying patterns. This is easily possible as RFID technology has advanced to the point that one can easily check for a customer’s purchase preferences and past purchase history. It gives access to their preferred products, and similar options can be offered to entice them into buying the products.

RFID is able to help in a number of ways when it comes to elevating customers’ shopping experience – these are just a few out of the many. Hence, if improving customer experience is of primary importance – RFID technology will be useful.