How Enforcing RFID In Retail Marketing Can Give An Edge

How Enforcing RFID In Retail Marketing Can Give An Edge

Radio Frequency Identification, abbreviated as RFID, is a revolutionary technology with a range of practical uses. It is essentially a communication method between devices and functions when two compatible devices come in contact with each other.

A signal is transmitted across thru radio frequency and the primary device registers the presence of the other. In the retail industry, the RFID asset tracking system has proven to be beneficial since its implementation. It involves using small tags that emit distinct signals which is a useful system when it comes to updating the inventory in a retail store and the placement or location of the products.

There is a centralised method of collecting the data that is received from these individual tags and other RFID devices. The data is updated automatically and stored securely on a computer. The software program installed on the computer is handy in assisting with the interface to change or track the products. This makes the entire process of managing inventory not only straightforward but also convenient.

Continue reading and discover how RFID technology has helped significantly in the retail sector.

Tracking the goods

One of the most useful feature when implementing an RFID system in a retail store is that the store owner is able to keep track of the goods tagged with an RFID device. The tags are securely fastened, and removing them is difficult.

Stealing of items will be almost impossible since the remote scanner will send an alert if the product is being brought out of the store.

Such a feature is vital in helping the store deter any attempts of theft.

Updating the inventory

One of the main benefits of RFID technology is that it is automated and very simplified. When a consumer buys a product, the tags are scanned and updated as a successful sale. It helps the store-keepers keep track of the number of goods available in a particular category, be it fresh produce or drinks or apparel.

Additionally, the tags come with sensors that can be tracked from a distance. This saves the employees from scanning each item manually, which can be time-consuming and lead to long lines in the store for payment.

As the inventory depletes over time, the computer sends a notification that reminds the store to start making arrangements and replenish the products in the store in a timely manner.

Customer profiling

Customers are the most important aspect of a well-performing store. It is crucial to have a clear understanding of the store’s current and ideal customers. Many people have varying preferences in terms of each product’s brand, quality, category, and so on.

Thus, from the retail economics point of view, compiling the customer’s data can be a good option for learning their buying patterns. By doing so, it is easier to increase the sales of the store by catering to their needs and buying patterns.

For example, if the prospective customer wants convenience, implementing straightforward RFID technology is one way to offer convenience and bring them back to the store again.

When using the RFID technology, the name of a customer is scanned and updated each time they buy a product. This process is repeated with every purchase. This way, every purchase is updated with the customer’s name. Thus, making customer profiling using data analytics with data warehousing possible with RFID technology.


It is evident that RFID technology has showcased its effectiveness in several industries – from aerospace, retail to military RFID. In this case, RFID has helped retail businesses smoothen operations for better customer service promoting customer loyalty.